What is your favorite brand? Name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process. Explain why these are important to support the brand in each phase of the buying process. Search the Strayer University Library or Internet for an article that supports your discussion on brand touchpoints… Continue reading What is your favorite brand?
Name and describe five brand touchpoints using one
What Is Your Value Proposition? In this weeks Tio video Austin talks about his belief in his product as a new type of savory snack meal that could appeal to busy Americans. Here he is discussing his value proposition for the customer segment he serves. Read the definitions below for Market (Customer) Segments and Value… Continue reading What Is Your Value Proposition?
In this weeks Tio video, Austin talks about his
What is the most important element of this case study specific to customer lifetime value (CLV and long term customer loyalty? The most important element of this particular case study to customer lifetime value (CLV) would be that the old saying the customer is always right. In this case the customer was simply unhappy with… Continue reading What is the most important element of this case study specific to customer lifet
What is Pampers marketing objective? Fine at least 1 objective for each: Â· Owned Media “ Strategy “ Website -Tactics: Optimize homepage to focus on new gift guides Â· Earned Media Â· Paid Media Â· User-generated Media Â· & Find The Measurement Metrics Here are some sources to help what each media means and what… Continue reading What is Pampers marketing objective?
Fine at least 1 objective for each:Â
What is primary market research? Describe any four primary market research methods.Provide an example of a time where you as a consumer participated in at least one of the primary research methods. Describe your personal experience. It must be meaningful and demonstrate relevance to the topic knowledge of the topic proper grammar spelling and source… Continue reading What is primary market research? Describe any four primary market research metho
What is the best social channel plan for the company you chose to focus on? Describe four tactics marketers use to achieve experience strategies and note the related zone(s) of social media. How does a content plan relate to experience strategies? What are the elements included in the content plan What is an editorial calendar… Continue reading What is the best social channel plan for the company you chose to focus on?Â
What is idea-generating? How does it help us with our new product development process? After reviewing this weeks resources and your research in your own words how would you explain idea generation and the role it plays in the new product development process? Share one method of idea generation and apply it to a product… Continue reading What is idea-generating? How does it help us with our new product development pr
What is meant by marketing math in pricing?Discuss the significance of marketing math in overall marketing success. Provide an example that supports your ideas. In replies to peers provide additional examples that support those posted by your peers.
What is blockchain and how do firms use it to meet organizational objectives? Provide examples. Discuss the concept of AIDA in detail and its relevance for marketers. Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.
What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing. Explain the roles of marketing research and its importance in making marketing decisions. What is competitive intelligence (CI)? Discuss how it helps managers and how it is used.