Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment complete the following:Analyze in 350 to 525 words the:Purpose of the strategic plan Key objectives: Market development and how your ideas fit Process improvement Development of people Product/service “ How do you deliver? Is there a way to improve quality over time to differentiate? Key performance indicators (KPIs) to measure performance over time Recommend initiatives to support your objectives to improve the strategic plan.Identify ways to adapt to the changing business environment. Part 2In the accommodations market Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business.Develop a business strategy that will allow Airbnb to meet local state and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market. Address the following questions:How can Airbnb ensure the ethical treatment of consumers? Should there be a separate strategy for the international component of their business model?